Pittsburgh-based marketing and advertising agency Blink has acquired Ethic Advertising Agency, also of Pittsburgh.
The acquisition extends Blink’s advertising and marketing footprint and client roster and furthers the agency’s digital performance marketing, traditional media planning and buying, creative services and website development capabilities.
Founded in 2014, Ethic has grown into a digital-first advertising agency offering full-service capabilities with a focus on performance marketing. Ethic founder Jeff Swartz will join Blink as a co-owner, alongside Tim McLaughlin, Robert Baker and Mark Dello Stritto.
“The Ethic team will bring additional experience and tools to the already expansive capabilities of Blink’s existing media team. We’re excited to see the growth of our digital media strategy and add even more efficiency to our traditional media services,” McLaughlin said in a statement.
Blink will also secure Qujam, a self-served geofencing online platform developed by Ethic that helps customers easily build geofencing digital advertising campaigns.
