New York-based PE firm Cloud Equity Group has acquired Pittsburgh-based Paper Box SEO, a provider of search engine optimization services. Terms of the deal were not disclosed.

The acquisition is part of a broader effort to expand Cloud Equity's portfolio of businesses in the digital marketing and technology sectors

"We are excited to bring Paper Box SEO into our portfolio and look forward to working with their team to continue scaling their services," Cloud Equity Group Managing Partner Sean Frank said in a statement. "Their industry expertise and proven ability to deliver high quality results align perfectly with our vision of building a robust digital agency platform."

Paper Box Executive Directior Thomas Hudak added: "Joining forces with Cloud Equity Group is a significant milestone for Paper Box SEO. We are confident that this partnership will enable us to continue providing the best solutions to our clients, while also driving growth and innovation in the SEO space."