Dragon Seats Acquires Athletic Recovery Zone

Dragon Seats, manufacturer and provider of patented heated and cooling sports benches, announce its acquisition of Athletic Recovery Zone, LLC, a Florida-based manufacturer and provider of air conditioning and heating sports bench technology. The acquisition enhances Dragon Seats' ability to provide sideline solutions and service to the NFL via its Member Clubs, NCAA Football sidelines, various other sports, numerous lifestyle applications, and multiple marketing partners.

ARZ and Dragon Seats have a combined 50 years of experience in designing, manufacturing, and innovating best-in-class heated and cooling temperature-controlled sports benches to meet the needs of athletes and sidelines at the highest levels. The acquisition combines the two companies in this space who together are trusted by some of the most prominent collegiate athletic programs and the vast majority of the 32 NFL Member Clubs, among many other clients. Brian Cothren, Co-Founder and Co-CEO of ARZ, will join Dragon Seats as Executive Vice President, along with the full ARZ staff.

"I cannot say enough about Brian Cothren and the ARZ team for their work in developing an exceptional air-conditioned sports bench and the trusted sideline and game day service they provide to their customers," says Frank Floyd, Founder and CEO of Dragon Seats. "Brian's passion and commitment to innovation make ARZ the perfect partner for Dragon Seats moving forward as we continue our mission to deliver unmatched player safety and comfort to sidelines and athletes everywhere."

"We are thrilled to join Dragon Seats and see it as a natural fit when you look at how the two businesses complement each other to meet the needs of our market," says Cothren. "The Dragon Seats team has excelled not only in building out its climate-controlled bench technology and roster of clients, but also more recently by tapping into the ever-evolving sports marketing space. This group identified the value in the tv-visible space our benches create for sponsorship in college football, and it feels like they have just scratched the surface on that front with the likes of Learfield, Stanley Black & Decker, DeWalt, and other brands. There's no limit to what we can accomplish together."

Dragon Seats and ARZ had a presence throughout the College Football Playoff and Bowl Game Schedule and will be supporting most NFL Member Clubs throughout the NFL Playoffs. ARZ's roster of clients it supports includes NFL Member Clubs Jacksonville Jaguars and Tampa Bay Buccaneers, as well as SEC powerhouses Alabama, Georgia, and Auburn, among others, and PGA Tour events. Over time, Dragon Seats and ARZ will work to bring their best-in-class technologies under one uniform, sleek bench design.