The J.M. Smucker Co. will sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners LLP. The all-cash transaction is valued at approximately $305 million, subject to a working capital adjustment. The decision reflects its commitment to optimize its portfolio and reallocate resources to its core growth brands.
The transaction includes all Voortman® trademarks and the Company's leased manufacturing facility in Burlington, Ontario, Canada. In addition, approximately 300 employees will transition with the business.
“This decision reflects our continued commitment to portfolio and resource optimization to focus on our largest growth opportunities,” said Mark Smucker, chair of the board, president and CEO.
“It remains on track to achieve expected synergies of $100 million from the acquisition by the end of fiscal year 2026.
