Social media, believe it or not, can have an effective role in the world of venture capital. At the Houston Smart Business Dealmakers Conference, Carrie Colbert of Curate Capital, Aquila Mendez-Valdez of Haute in Texas and Darek Woodward of ROI Ventures talked with Smart Business’s Dustin Klein about how to craft a captivating online brand that attracts investors, builds a thriving community of future deal flow, and uses influencers to skyrocket the value of your investments.
Here's an excerpt:
“Even though I can't openly solicit for my fund online, as I just started sharing what I was doing very authentically and naturally, I had so many women DM me — and then, of course, we took it to in-person and phone calls and all that — but DM me say, ‘I want to participate. I meet the requirements’ — obviously accredited investors only,” says Carrie Colbert, founding and general partner of Curate Capital. “And I had women writing me $500,000 checks, $1 million dollar checks, who they felt like they had known me for years, but I had never met them before. And so, as great as it can be, I will say it's a long game. And you have to build that consistency, that trust, that responsibility with how you're handling your content online.”
You can catch the full discussion on the podcast.
