Society Brands, a tech-enabled consumer products company built for and by founders, acquires two Orange County, Calif.-based brands, Clarifion and Cleanomic. To date, Society Brands has acquired 11 companies, which represents more than $100 million in top line revenue annually. A majority of Society's revenue comes from direct-to-consumer through Shopify with a minority of sales coming from e-commerce marketplaces in addition to some wholesale.
"We are projecting to see Society Brands' growth accelerate considerably in 2024. The acquisitions of Clarifion and Cleanomic, just a month removed from partnering with Primal Life Organics, is just the beginning," said Michael Sirpilla, Co-Founder and Chief Executive Officer at Society Brands. "We are in the best financial position since inception and are extremely bullish on the future. We've grown from $0 to $100 million in revenue in less than two years and in 2024, are projecting significant increase in profitability."
Clarifion is a direct-to-consumer company that offers a line of air ionizers and purifiers to help consumers breathe easier. The company's products represent the future of air ionization, HEPA filtration and reduction of bad odors. Featuring whisper quiet ionization technology and eco-friendly product designs, their compact size allows them to be placed in any room.
Offering convenient alternatives to everyday single use plastic home goods, Cleanomic offers a variety of sustainable products for laundry, cleaning, kitchen, and bathroom use. Since inception, the direct-to-consumer company has gone global with more than 100,000 customers who align with the brand's mission for a planet-friendly home. Not only offering single products, Cleanomic has successfully marketed their products in bundle formats as well as on a subscription model ensuring delivery of relevant household products every three months.
The acquisitions perfectly align with Society Brands' strategy of acquiring companies that don't only sell on marketplaces, but mostly on Shopify. Society believes that having a healthy channel mix is crucial to ensure a strong relationship with the customer.
Recently, Society Brands moved its corporate headquarters to the iconic Hall of Fame Village in Canton, Ohio. With the addition of Clarifion and Cleanomic, Society Brands currently supports 11 brands including Primal Life Organics, Club EarlyBird, Capsule Supplies, Barnesmith, Power Theory, and Wolf Tactical, among others.
