Tony Bash

Tony Bash is an internationally recognized marketing expert who has successfully created brands and new products for existing companies, staffed entire organizations, and re-tooled businesses. Additionally, he has been a part of two teams that have raised more than $700 million.

To begin his career, Bash started in the athletic shoe industry. After time with Nike sales, he became the founding Vice President of marketing for Avia Athletic Footwear.

Next, Bash became proficient at strategy development, revenue planning, and street marketing at The Pepsi Cola Company. He held various roles over a seven-year tenure, starting as a Regional Sales Manager in Northern California, then a Product Marketing Manager, and finally as VP marketing at the corporate level.

For 6 years, Bash took over the role of VP for both food and beverage at LiDestri, where he oversaw sales for the company’s existing food business and emerging beverage categories nationally and internationally.

In 2017, Bash created a cannabis co-packing company, which to date hadn’t existed in the burgeoning industry. This led to the founding of Gesundheit Foods, headquartered in Portland, Oregon.

Currently, Gesundheit’s flagship 25,000 square-foot plant processes and packages cannabis-based edibles, beverages, topicals, supplements and processed flower products, and is the first co-packing facility to be licensed by the Oregon Liquor Control Commission’s Recreational Marijuana Program. Furthermore, Gesundheit Foods is currently developing plant operations throughout the West Coast as Form Factory Holdings, Inc., ultimately leading to the national cannabis co-packer selling for $160 million dollars. Today, Tony owns a Tequila company El Hempe Spirits and is a General Partner at The MacArthur Fund.