Alex Shalbaf

Alex made the move from the telecommunications industry to fragrance, and was quick to prove that he had the business sense, determination, and character needed to succeed. Within months, he had secured the first US distribution agreement with Nordstrom stores nationwide for French brand, Façonnable. Alex continues to grow his portfolio by partnering with notable brands, and most recently launching the first Men's fragrances from luxury travel brand, TUMI.  

In the near future, Alex’s vision is for continued company growth by focusing on the Lifestyle and Prestige divisions of TFG, while ensuring that each project is handled with the same white glove service and attention to detail that Alex himself is known for.  Alex is also looking forward to pushing his own creative limits, with the launch of new projects and products coming soon, and is excited to provide an ever-improving line of the highest quality fragrances, with the deepest commitment to authenticity and art.