Shelly Spiegel

In 2001, Shelly Spiegel founded Fire Engine RED, a fully remote enrollment marketing and software company, that served the higher education market. In November 2023, Fire Engine RED sold its Student Search business, including the name and brand Fire Engine RED, to Carnegie Dartlet, a leading higher education enrollment marketing and strategy company. The company’s software business continues operates under the name Fireworks Software, Inc.

Shelly is also an author and remote work advocate. In October 2019, she published Fully Remote (www.fully-remote-book.com), the first-ever book that tells readers how to set up, lead, and manage their own successful all-remote company. Fully Remote is based on Shelly’s 22+ years of running Fireworks Software (formerly Fire Engine RED), one of the first all-remote companies in the U.S.