Luncheon Keynote: Rooney On Rooney

Dan Rooney was one of the most influential sports executives of his generation, shaping the Pittsburgh Steelers into one of the NFL’s great franchises. As a business leader, philanthropist and author of the famous Rooney Rule, he was known for his core values and willingness to listen to those who disagreed with him.

Jim Rooney — co-owner of Rooney Consulting and author of the best-selling book, “A Different Way to Win: Dan Rooney’s Story" — will discuss growing up in the Steelers organization, what it was like working with his father, and how the Rooney Rule has shaped modern sports.

Conference attendees can buy copies of the book and have them signed by Jim later in the afternoon.